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Event Details
DIGIBC PARTNER EVENT
The Cloud - Enabling Mobility, Engaging Customers
Join us for a morning on trends and opportunities in the Mobile Cloud.
How
do you measure the success of your apps? Most developers would answer
"number of downloads", but with an average app lifespan of just 60 days,
it's important to look towards engagement. Keeping users engaged in
your app and service is crucial to extending its lifespan and maximizing
your revenues, regardless of your business model.
Enter
the mobile cloud. Cloud services offer the ability to extend services
and take advantage of information about a user's location and context,
and other pieces of network intelligence. In addition, the cloud allows
an application or service to "live" on in the background, even when it's
not running on the device, and send users notifications and other
prompts back in to the app. All of these capabilities are key to
improving the user experience and increasing engagement. For mobile
marketers, the ability to leverage this information means better
targeting, more effective messaging, and more successful mobile
campaigns.
Carriers
have the ability to use the mobile cloud to extend their network
infrastructure assets such as their SMS and MMS networks, location
services, billing and more to open new revenue streams and extend their
customer relationships. But integration remains a problem for mobile
developers, since creating different versions of their app or service
for each operator remains resource-intensive and cost-prohibitive.
That’s
where the Neustar Intelligent Cloud can help: by offering a single interface
for developers and marketers to use for access to cloud services and network
assets from a wide range of operators. Through a single agreement and
connection, they can tap the potential of the mobile cloud easily and
effectively.
DATE: Tuesday, September 27, 2011
TIME: 9:00 - 11:30 AM - Presentations / 11:45 AM - 1:00 PM - Networking Lunch
VENUE: 1035 West Pender, Vancouver, BC - Oceanic Plaza Conference Rooms
>> More Information
When & Where
Oceanic Plaza
1035 West Pender
Vancouver,
British Columbia V6E 3X2
Canada
Tuesday, September 27, 2011 from 9:00 AM to 1:00 PM (PT)
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Hosted By
DigiBC
DigiBC promotes, supports and accelerates the growth, competitiveness, and sustainability of BC's digital media and wireless industry in the world through world-class leadership, promotional and trade and investment initiatives, networking and events, education and training, and public policy. We represent more than 1,000 companies and 16,500 employees in video games, animation and visual effects, web 2.0, interactive marketing and social media, e-learning, and mobile and wireless generating revenues of more than $3 billion a year. http://www.digibc.org
